Full resume available on request
Expedia Group | Senior Director, Global Communications | Seattle
May 2023 - Present In my current role, I lead the global strategy and creative direction of brand experiences and creator/consumer/B2B events for Expedia Group, Expedia, Hotels.com, and Vrbo. Built, restructured and scaled cross-functional teams across the US and UK. Expanded role to include 2D and 3D design, content, product experiences, cultural partnerships, and visual storytelling across global communications.
Apple | Head of Strategy and Marketing, Global Creative Services & Production | Los Angeles
January 22 - April 2023 Strategy and Marketing lead for Apple services, with a focus on Apple Music, ATV+ and Sports, working cross-functionally to develop live experiences, and strategic brand partnerships to support priority content across global markets. Highlights included a standout immersive experience for Severance at SDCC, and a first-of-its-kind partnership with Palace Skateboards and Apple Music.
Apple | Global Head of Programming, Brand Experience | Los Angeles
October 2019 – January 2022 Global lead overseeing teams in LA and London to build an annual calendar of brand experiences, premieres/FYC events and live/virtual events for Apple Services, boosting awareness, subscriber growth and scaling audiences.
Vice Media | SVP, Live Experience (EMEA) | London
November 2018 – July 2019Established a revenue-generating live experience division that sat between Vice, Virtue, Pulse Films and i:D magazine, overseeing strategy, P&L, and execution. Delivered work for Levi’s, Sennheiser, Pandora and Jo Malone. Developed a three-day, multimedia youth festival in Abu Dhabi.
Sunshine | Managing Partner, Live Experience | London
March 2015 - October 2018 Built and scaled a live experience studio from $0 to a high seven-figure turnover in two years, delivering bespoke campaigns for fashion, lifestyle and technology brands across the US and Europe.
Highlights: Google Poem Portraits, an interactive AI-based art experience with Es Devlin and the Serpentine Gallery, Balmain: My City of Lights, an immersive VR installation and their first ever VR fashion show, A&E Networks/Studio 54 Documentary launch at Sundance Film Festival, and touring exhibitions with The Andy Warhol Museum and Ian Schrager.
MTV Networks International (Viacom) | Director, Brand Experience | London
January 2007 - February 2015Led content-first global campaigns, experiential activations, and global events for MTV Nickelodeon, and Comedy Central in partnership with major brands.
Highlights: I delivered all off-air experiences for 8 MTV Europe Music Awards (shows 2007-2014) which included sponsor activations, front of house operations including bar partnerships and VIP hospitality, the MTV EMA afterparty including talent booking, management and logistics, the MTV EMA Magazine, merchandise, and a standalone Viacom upfront event. Beyond the EMAs, I delivered major events starring global talent to inspire a new generation to visit destinations such as Malta and Helsinki, and led global integrated campaigns in partnership with Calvin Klein, Swatch and Kellogg’s.
Exposure | Account Director | London
Sep 2004 - Dec 2006 KLP Euro RSCG Entertainment | Senior Account Manager | London
Jul 2001 - Sep 2004 Miss Moneypenny's | Tours & Events Manager | Birmingham
Aug 1999 - Jun 2001 Central Saint Martins, London | Set Design
2009University of Birmingham, UK | BA (Hons), Media, Culture and Society
Jan 1995 - Jan 1998